Project of the Zlín Region’s Cultural and Creative Center
Main Objective of the Project
To establish the Zlín Region’s Cultural and Creative Center at the Čipera Villa, with a focus on the cultural and creative industries.
Scope of the Project
The aim of the project was to foster interest in the cultural and creative industries among the general public, with a focus on children and pupils from an early age, through innovative theoretical and practical approaches. The Cultural and Creative Center presents a permanent exhibition in the form of tour routes through the Čipera Villa focusing on the legacy of Director Čipera of the Baťa Company and on the themes of housing and design (e.g., furniture, product design, fashion, applied arts…) related to Zlín’s creative tradition and its current development. The Cultural and Creative Center will also host other activities, such as creative workshops, arts & crafts symposia and design seminars, as well as other educational or networking events focused on creativity and design.
In the Zlín Region, this initiative will bring together creative industry entities in design, architecture, and contemporary art with secondary schools of art and applied arts specializing in glassmaking, bentwood furniture, artistic metalwork and woodworking, the audiovisual sector, as well as with memory organizations serving as a repository of the region’s cultural heritage and the collective memory of the Zlín Region’s residents.
The project involved not only the reconstruction of the Čipera Villa itself, but also the remodeling of its surroundings (landscaping of the garden, reconstruction of roads and paved areas, construction of parking lots, reconstruction of the wooden terrace, reconstruction of the caretaker’s (gardener’s) house, construction of a playground, and reconstruction of outdoor storage facilities). The remodeled outdoor spaces will be used for educational programs and cultural events in the open air. With the reconstruction of the caretaker’s (gardener’s) house, space was also created for providing overnight accommodation. The reconstructed outdoor storage facilities will be used as a base for the educational center to store educational aids, tables, and chairs. At the same time, they will serve as storage space for equipment needed for operations.
The reconstruction of the villa, which is a listed cultural monument, and its restoration to its original appearance to the greatest extent possible also served to enhance the sustainability of the cultural infrastructure.
Application Registration Number:
0231000009
Operational Program:
National Recovery Plan
Component:
4.5 Development of the cultural and creative industries
Initiative:
Development of regional cultural and creative centers
Grant Recipient:
Zlín Region
Implementation Period:
From October 2021 to September 2025; commencement of operations in December 2025
Total Budget:
CZK 201,170,000
Funding:
EU contribution: CZK 100,379,000
Co-financing from the Zlín Region budget: CZK 100,791,000
Project Outcomes:
The final outcome of the project is the Cultural and Creative Center at the Čipera Villa, which:
- will serve as a venue for creative workshops, as well as arts & crafts, sculpture, painting, and design symposia, workshops, seminars, and other educational or networking events focused on creativity, design, and film, catering to everyone from children to adults;
- through its activities, it will bring together entities from the cultural and creative industries in the public, educational, private, and nonprofit sectors with the aim of developing these industries;
- through a newly created permanent exhibition, it will present the multifaceted creative personality of Dominik Čipera, Director of the Baťa Company, Mayor, and Minister of Public Works, and explore themes of housing and interior design (e.g., furniture, product design, fashion, applied arts…) in relation to Zlín’s creative tradition and its current development;
- will offer space for cultural and social events (concerts, exhibitions, theater, etc.) both inside and outside the villa.
The Zlín Region’s Cultural and Creative Center at the Čipera Villa is managed by 14|15 Baťa Institute, an organization receiving contributions from the Zlín Region.
Contact:
Bc. Sabina Kadlčíková, project manager,
Phone: 577 043 782
E-mail: sabina.kadlcikova@zlinskykraj.cz